I’ve just discovered (thanks to an email from an old friend) a brilliant blog for PR professionals that want to be more than just hacks: Seat at the Table - Bottom Line PR Counsel. We have happily added to our blog roll as one of the resources our readers will find useful.

The blog belongs to the Fortex Group, a high-end PR counsel firm specializing in corporate B2B communications.  As such, the blog is mainly by Fortex Group’s founder Ephraim Cohen, who previously ran the global information technology practice at global PR firm Edelman.

The current post, The Three Rules of C-Level Programming: Research, Language and Counsel, is a must read for anyone seeking to do strategic PR rather than just tactical implementation work.  In it Cohen discusses three essentials to winning the support of those who occupy the C-suite – CEO’s, CFO’s, COO’s, CIO’s, etc.  Indeed, it points the way to become a CCO – Chief Communications Officer.  Here’s a summary of Cohen’s three rules.

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This is probably our last post for 2008. And, are we glad to farewell what has truly been an annus horribilis – that’s Latin for pain in the butt of a year. 

So much for Chinese numerology that has eight as a lucky number.  There wasn’t very much lucky about the year that was.

Nonetheless, It’s A Wonderful Life.  And we remain optimistic about 2009.

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Antoni Lee, the key media trainer at Redact, an Australian communications training and facilitation agency, has an interesting piece on his blog about the changes taking place on the world media scene because of the emergence new media. 

Antoni’s post summarizes a Columbia Journalism Review podcast of a discussion about the Changing Media Landscape that examined the rise of new media and the future of traditional media. 

Interested readers can listen to the 30-minute podcast  here.  For others, Antoni’s summary is follows. Read the rest of this entry »

Foreign companies need to take note of something that is yet to hit the foreign media – at least as far as I have seen.  Chinese Internet news portals and blogs are buzzing this week with discussion following reports that a group of university students had infiltrated Coca-Cola and uncovered breaches of China’s new Labor Law by the American beverage maker.

Coke needs to work very fast to hose this down as it has all the makings of a major crisis in the crisis-rich environment of China where foreign companies are often put on trial in the court of public opinion; and where truth is often the main casualty.

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